Where Australian businesses actually are
All industries Β· Australia Β· official statistics
What was measured
How many Australian businesses are genuinely using AI, split by size and by industry β the baseline everything else should be read against.
How
Australian Bureau of Statistics, Business Characteristics Survey, 2024β25.
The numbers
- 12%
- Of all Australian businesses use AI
- 3%22%
- Medium businesses, in three years
- 9%35%
- Large businesses, same period
- 11%
- Small and micro businesses
By industry: information, media and telecommunications 38% Β· professional, scientific and technical services 24% Β· financial and insurance services 24%, up 24-fold from 1% Β· arts and recreation up 16-fold.
The part that gets left out
The line that matters most is easy to miss: among small businesses that were innovation-active, adoption was 19% β almost five times the rate of those doing no innovation at all.
Why it matters to you
Nine in ten small businesses haven't started. That's not a reason to panic-buy β it means the window is still open and you are not behind. It also means the gap isn't about size or budget: the small firms that got there were the ones already in the habit of changing how they work.