Sydney Β· AI implementation, forward-deployed Β· part of the fee paid only on results
We come into your business and put AI
to work. Part of the fee is paid only on results.
We work inside your operation rather than delivering to it from outside β connected to your systems, run alongside your people for up to six months, with an end date in the agreement. What gets built is yours.
What it costs
A diagnosis
AUD $29060 minutes
Go live, and we stay with it
AUD $7,900 to startLive in 4β6 weeks, then six months alongside
Go live, paid once
AUD $18,000Live in 4β6 weeks, plus two weeks' handover
- Five products we run ourselves
- Research background at NICTA, now CSIRO
- We host Vibe Thursday, weekly in Sydney
- Quotes over $50k come to me first
- Existing customers get an answer same day
- Check stock before promising a date
- Measure before telling them it fits
Trusted by businesses across industries
You've been here twice before
Digital transformation. Then short-video marketing. Now AI.
- Failed
Digital transformation
Brought in a consultancy. Signed off, paid, waited.
High fees. A system nobody recognised.
- Failed
Short-video marketing
Hired an agency, or sent a few graduates to training.
No followers, no leads. βOur industry can't do this.β
- Now
AI
Considering the same move: find someone to own it.
Same shape. Same outcome, unless one thing changes.
Neither time was it that you couldn't do it. Nobody told you this one can't be handed off.
The people who made short-video work made it themselves β the founder on camera, not the agency.
The path
Four steps. Most owners are on step two, and there's a wall after it.
Personal
Talking to AI
You ask it things. It drafts and looks things up.
Getting good at it
Saved prompts, a few agent templates. It feels like progress.
A day to learn
Steps 1 and 2 made one person faster. Nothing reached a process, or your P&L.
Company
Handing work over
The team uses it. Rework, and real savings.
Teaching it your rules
The judgment in your best people's heads, written down.
Up to a year β and all of the value
Only step one is a technology problem. The other three are management problems, which is why this isn't an IT project. It's yours.
What the far end looks like
Your staff work the way they always did. They ask; the AI already knows how your company does it. Nobody had to learn a new tool.
What you can buy
One diagnosis. Then two ways to pay for the work.
This is forward-deployed work: we come into your business, connect to the systems you already run, and stay with it for up to six months after it goes live. Each scenario is priced the same way, and every price is on this page.
A diagnosis
AUD $290
Plus GST. Credited in full against whatever you book next.
Free to cancel or move up to two days before.
- How long
- 60 minutes
- What you get
- Where you're actually stuck β skill, workflow, or the way decisions get made β and which of the four steps you're standing on.
- What counts as success
- You know what to change next. Including if that means not hiring us.
- When we leave
- When the 60 minutes are up. The path is yours to take or ignore.
Go live, and we stay with it
AUD $7,900
Start fee, plus GST. Then AUD $790 a month for six months to run it, and a fee per result β result fees capped at AUD $20,000 in total.
- How long
- Live in 4β6 weeks, then six months alongside
- What you get
- One scenario from your real work, running on your own systems β data and systems connected, your rules written down β then six months of us running it with you and fixing what real work turns up.
- What counts as success
- Results counted in the workflow's own log, which you can read. No results, no result fee.
- When we leave
- It ends six months after go-live, automatically. After the third month, either of us can end it with 30 days' notice.
Go live, paid once
AUD $18,000
Plus GST. One fixed price for the same build. No monthly fee and no result fee β model and hosting costs go on your own accounts.
- How long
- Live in 4β6 weeks, plus two weeks' handover
- What you get
- The same scenario, built the same way, handed over once it runs β without the months alongside or the result fee.
- What counts as success
- It keeps running through a week we aren't there.
- When we leave
- The day it runs without us.
How a scenario goes live
Delivered in phases. Signed off in phases.
Forward-deployed means we work inside your business rather than from a brief sent across. Each phase ends with something you sign off before the next one starts.
- 01Map it on site1β2 weeks
- What happens
- We sit with the people who do the work: which data, which systems, which rules, and where it actually gets stuck.
- What you sign off
- A one-page scope: what one result is, what it pays, and the count we're starting from.
- 02Connect and go live3β4 weeks
- What happens
- Connected to what you already run β inbox, CRM, accounts, bookings β using access your people already have. Nothing goes live until you've seen it work.
- What you sign off
- It's handling real work in your systems, and the first results are showing up in the log.
- 03Run it alongside yousix months
- What happens
- We run it with you, fix what real work turns up, and teach the person who'll own it after us.
- What you sign off
- Every month: the count, the invoice, and what changed. At the end it's yours, and we go.
Paid once? Phase three is a two-week handover instead.
Why part of the price waits for results
Owners have told us plainly: they'll pay for results β not for advice, and not for hours. So the start fee covers our time and the setup, the monthly fee covers the computing it runs on, and everything above that is owed only once the work is producing. If you'd rather know the whole number up front, pay once.
How we work
We don't do your AI for you. We sit next to you and do it with you.
The last two didn't fail because the consultants were bad. They failed because the job got handed off.
Handed off
They leave. Nobody inside can maintain it.
Worked alongside
Your people were already using it. It keeps running.
- Where the owner sits
- Signs off and waits
- In the room, using it
- Who knows the trade
- They study it, then report
- You do. We never tell you your business
- What you're left with
- A deck and a go-live
- A running process, and your rules written down
Where we fail
Our failure mode is leaving too early β pulling out before a habit has formed inside your team. If we've done this right, you should be bored of us before we go.
One thing we won't tell you
In the near term, AI saves time, not headcount. You can't lift out a middle manager, and you can't lift out whoever runs a function. What genuinely changes is how big a business the same people can carry.
The industry name for this is a forward deployed engineer: our engineer works inside your operation rather than delivering to it from outside.
Your industry
AI built for how your business actually works
- Respond to listing inquiries instantlyAnswered in under a minute
- Auto-generate property descriptionsDrafted, you approve
- Qualify buyer/renter leads automaticallyScored before you call
- Send tenant communications & remindersSent on schedule
- Generate market reports from live dataPulled from live data
An Australian agency with 1,600+ properties under management. Listing copy, inbound email and market research moved across.
See AI for Real EstateWhat we've written
Read how we think about it first
Before anyone rings anyone. Whether a firm understands your problem shows up faster in what it writes than in what it says about itself.
Why us
We're not a consultancy that read about this.
Our method is published in full
The whole approach β the four steps, the four kinds of work, the four walls, and the places we've broken things ourselves β is on this site for free. You can judge it before you speak to anyone.
We host Vibe Thursday
A weekly in-person gathering of AI practitioners in Sydney β four events run and counting. Founders, operators and builders in a room every Thursday morning.
Research background at NICTA (now part of CSIRO)
Australia's national ICT research centre, since merged into CSIRO.
We run five products ourselves
A small team, five products running live. We use AI on our own work every day, so we know where it holds up, where it falls over, what it costs, and which vendor sentence is a trap.
Before you ask
The questions that actually stop people.
Will you end up as our outsourced IT department?
No. The time we spend inside your business is fixed β four to six weeks to go live, then six months alongside if you choose that β and the end date is in the agreement. We build it, teach your people to run it, and go. We don't run your accounts, and the monthly fee pays for the computing and the running, not for being on call.
Are we too small for this?
A one-person business is a normal client here. A scenario is the same size whether you have one employee or forty β it's one piece of work, and the result fee follows what it actually produces.
Is this going to cost people their jobs?
Not in anything we scope. We move repeated work β the same sentence typed again, the same file moved again β and that is time, not a role. You can't lift out whoever runs a function, and we don't try. What changes is how big a business the same people can carry.
What happens to our data?
Your systems of record stay yours, under your own logins β we don't move your business onto anything of ours. A workflow that calls an AI model does send text to that provider to get an answer back, the same way your email already passes through one; we'll tell you exactly which providers yours touches before it's built. What we write down about how your business works is a document you own, and you keep it whether or not you work with us again.
We tried this before and it didn't stick. Why would this be different?
Usually because the work got handed off β somebody built it, presented it and left, and nobody inside could maintain it. The whole shape above exists to stop that: your people are using it while we're still there, so by the time we go it's already a habit.
What if you tell us AI isn't the answer?
Then that's the diagnosis, and you spent AUD $290 to not spend AUD $18,000. Not every business has a workflow worth handing to a machine yet.
And if it goes live and produces nothing?
Then you've paid the start fee and the monthly running fee, and no result fee β AUD $7,900, plus AUD $790 a month, plus GST, is the most it can cost you. Beyond that the risk is ours, which is why we only take on scenarios we expect to produce.
Start where you actually are
Three ways in, and you can take two of them without speaking to us.
You've been sold to before. Start with whichever one you'd actually do this week β the first two cost nothing.
- No commitment
Find out which step you're on
Ten questions, two minutes. You get your position on the path and the single next action for it.
Take the self-check - Low commitment
Come to a Vibe Thursday
Free, weekly, in Sydney. Real people, real half-built things. No pitch β we host it, we don't sell at it.
See the next one - When you're ready
Book a diagnosis
60 minutes, AUD $290, credited in full against whatever you book next. Worth doing once you're at step three or four β when there's a real process to put on the table.
Book a diagnosis